Use Cases
The Jenny Project offers solutions to understand consumer behavior and succeed in a competitive landscape, and at a fraction of the cost.
Traditional consumer research methods and market tests can be costly and inflexible, lacking the responsiveness required for companies to swiftly adapt to market changes.
By effectively leveraging pricing, forecasting, and branding insights with virtual market tests companies can pursue actionable strategies to maintain market share and achieve sustained growth.
Market Forecasting
For companies looking to forecast market trends and consume behaviors, The Jenny Project simulates diverse consumer populations with unprecedented accuracy. This predictive capability allows brands to not only anticipate future market movements but also align product developments and marketing strategies with predicted consumer needs.
Price Optimization
For companies facing challenges due to price sensitivities and competitive pressures from other brands or private labels, The Jenny Project simulates various pricing scenarios. This capability provides actionable insights into optimal pricing strategies that maintain profitability while allowing for rapid adjustments to fast-changing consumer preferences.
Brand Messaging
For companies with brand reputation and loyalty top of mind, The Jenny Project simulates research of your target audience's needs, preferences, and behaviors to create packaging and messaging that resonates with them. This capability helps determine how the introduction of a new brand or innovation may fare in the market, without the large sample cost.
“This is what we're looking for. We are asking ourselves how can we get more than qual, how can we get more of a quant understanding. Because right now, no tool is 100% accurate.”
—Heidi K, Sr. Manager, Consumer & Market Insights Global Capabilities
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