Understand human behavior like never before

In response to the evolving challenges in market research, The Jenny Project (based in St. Paul, Minnesota) offers a groundbreaking solution by leveraging advanced synthetic data and generative AI to deliver unparalleled consumer insights. This innovative tool combined with our consultancy empowers both large brands and SMEs to make informed decisions quickly and efficiently. 

Central to The Jenny Project is the utilization of AI panelists and synthetic data, within virtual behavioral simulations that deliver real-time, unbiased feedback and predictive insights, transcending the limitations of traditional research methods.

These sophisticated simulations do more than replicate traditional market research methods—they significantly enhance them. The adoption of virtual methodologies not only streamlines the consumer research process by accelerating it and drastically reducing costs but also ensures the depth and accuracy required to navigate volatile market conditions effectively.