Decoding Human Behavior
Generating rapid, affordable feedback to help your business replace guesswork with confident, data-driven decisions.
Where Innovation Meets Understanding
The Jenny Project began with a vision: to make understanding human behavior more precise, accessible, and impactful. By leveraging cutting-edge synthetic data and Generative AI, we created Jenny, our AI Insights Agent, to challenge outdated research methods.
Jenny builds unique and demographically represented AI personas that simulate real-world behavior, generating feedback and actionable insights in real time.
From startups to global enterprises, we empower brands to connect with their audiences and make smarter, faster decisions.
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The People Driving The Jenny Project
Our team is a blend of visionary thinkers, AI experts, and industry leaders dedicated to redefining market research. Together, we’re building solutions that empower brands and inspire progress.
Matthew holds a PhD in quantitative social sciences and formerly worked in Consumer & Market insights at General Mills, having led the Predictive Intelligence Unit. He started The Jenny Project with the desire to expand our capacity to understand human behavior, ironically by using Artificial Intelligence. Born and raised in MN, he enjoys climbing anything with the slightest elevation.
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Lee is a two-time founder with exits in both a marketing agency and a consumer marketplace. Afterwards, he spent years in B2B SaaS sales helping teams adopt AI tools to do more with less. His career has taken him across the globe—living in Bali, Amsterdam, New York and San Francisco before settling back in Michigan. Outside of work, he enjoys sci-fi books and hiking with his wife and daughter.
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Bailey holds an MSBA from the Carlson School of Management. Shortly after, he joined General Mills, collaborating with Matt Walz on Forecasting and Predictive Intelligence initiatives. As a programmer, he is drawn to the engineering challenges in the rapidly evolving field of artificial intelligence. Outside of work, Bailey enjoys quality time with family and attending live sporting events.
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Mary has extensive experience in data-driven marketing and brand strategy within the CPG and healthcare sectors. She is driven by a curiosity to understand how people think, act, and make choices—and is excited to be part of the new evolution of consumer insights and market research. Outside of work, she is a foodie at heart, always on the hunt for the next great meal and the story behind it.
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Ed leads platform engineering and infrastructure development at The Jenny Project, ensuring a robust and scalable foundation for growth. He holds down the fort in sunny SoCal.
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We're hiring!
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Take the First Step Toward Smarter Insights
See how AI-driven consumer replicas are reshaping decision-making—delivering faster, smarter insights for real business success.
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