Level Up Your Market Research Game
With rapid feedback and dynamic insights, you'll have the ultimate advantage in market research. Explore how Jenny, your guide to new insights, can simplify your process and supercharge your strategy.
Turning Consumer Insights Into Business Wins
Great decisions start with the right questions—that’s where we shine. The Jenny Project uncovers deeper, actionable insights by focusing on the questions that drive meaningful answers aligned with your goals.
Creative Testing
Evaluate how well creative assets like ads, packaging labels, and designs resonate with your target audience, ensuring they drive engagement & purchase intent.
Concept Testing
Validate product ideas, features, flavors, or marketing concepts with predictive insights before launch, reducing risk and optimizing for success.
Brand Awareness
Understand how consumers perceive your brand messaging and identify what steps you could take to stand out among your competition.
Customer Profiling
Develop a precise understanding of your audience with detailed profiles, empowering you to align products & campaigns with consumer needs.
How We Deliver
Smarter Insights
Jenny is more than a tool—it’s a new way to understand your audience. Using AI personas and cutting-edge simulations, we deliver actionable insights that shape smarter strategies.
Define Your Consumer Goals
Start by identifying your objectives. What insights do you need to make better business decisions? Focus on understanding your target consumer and identifying key demographics such as age, income, household size, and location.If demographic data isn’t readily available, don’t worry—Jenny can help you work with what you know to uncover actionable insights.
Craft Scenario-Based Questions
The quality of your insights depends on the questions you ask. Imagine posing targeted questions to 100 of your ideal consumers—questions about their usage patterns, willingness to pay for features, or the role of brand preferences in their decisions.Well-crafted questions are the key to unlocking meaningful insights, and Jenny ensures every question aligns with your goals.
Create Dynamic AI Personas
Once your goals are clear, Jenny generates dynamic AI personas to represent your target audience. Each persona reflects real-world purchasing behaviors and brings unique perspectives to the table.This ensures your results are diverse, unbiased, and predictive of actual consumer behavior.
Simulate Real-World Scenarios
With AI personas in place, we create a custom virtual world where these personas respond to simulated surveys. These scenarios explore trends, test hypotheses, and uncover valuable insights tailored to your business needs.By analyzing responses across varied sample sizes and repeated tests, Jenny delivers both qualitative and quantitative insights that are highly reliable.
Analyze and Interpret Insights
Data alone isn’t enough—Jenny helps you interpret insights and turn them into actionable strategies. With detailed responses from AI personas, you’ll uncover patterns and trends that guide your decision-making.This step ensures you fully understand what your consumers want and how to meet their needs effectively.
Take Data-Driven Action
Finally, put the insights into action. Jenny’s predictive intelligence helps you prioritize initiatives, guide your product roadmap, and align decisions with customer needs and market opportunities—all at a fraction of traditional costs.With Jenny, asking the right questions is your cheat code to smarter, data-driven decisions that fuel innovation and growth.
Take the First Step Toward Smarter Insights
Discover how The Jenny Project fits seamlessly into your workflow. Schedule a personalized demo and explore the future of market research.
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