Smarter Market Research Starts Here

The Jenny Project in its existence seeks to maximizes positive emotion and minimizes negative emotion.

Imagine a chimpanzee throwing darts at a board to make predictions.

For consumer insights teams in, the findings of the Good Judgment Project offer valuable lessons.

One of the primary reasons for Dr Pepper's rise is the change in consumer preferences.

From innovation, pricing, and staying competitive, for a consumer insights team, "the crowd within" can be an invaluable tool in several ways.

Dr. Suess can offer valuable lessons for today's consumer insights professionals and sales forecasters.

The data gathered from virtual in-store visits can have a significant impact on various aspects of your business strategy.

From a consumer perspective, these two factors can make or break a product's appeal.

Duolingo manages to generate $500 million annually. The secret? A sophisticated blend of AI, data analytics, and relentless A/B testing.

The large cans came at a higher price point, alienating their core audience of price-sensitive, caffeine-seeking consumers.