Lessons from Dr. Seuss for Modern Consumer Insights
Dr. Suess can offer valuable lessons for today's consumer insights professionals and sales forecasters.
The Crowd Within: Harnessing Diverse Perspectives in Superforecasting for Consumer Insights
From innovation, pricing, and staying competitive, for a consumer insights team, "the crowd within" can be an invaluable tool in several ways.
Has Pepsi Gone Flat? Dr Pepper Ties Pepsi Market Share and Consumer Preference
One of the primary reasons for Dr Pepper's rise is the change in consumer preferences.
The Good Judgment Project: Revolutionizing Forecasting
For consumer insights teams in, the findings of the Good Judgment Project offer valuable lessons.
Predictive Power: Dart-throwing Chimps and Reliable Algorithms
Imagine a chimpanzee throwing darts at a board to make predictions.
The Founding of The Jenny Project
The Jenny Project in its existence seeks to maximizes positive emotion and minimizes negative emotion.