Predictive, accurate, and unbiased consumer insights that go beyond traditional research.

AI-driven consumer feedback at scale

The Jenny Project is a virtually represented world of AI personas backed by LLMs to uniquely understand human responses to stimuli before they occur in surveys and market tests.

Precise demographic representation

Take on diverse backgrounds and identities that precisely reflect real-world demographics across varied consumer groups to understand your customers, competition and market.

Real-time product innovation

Test consumer responses to new product concepts in a virtual environment. Iterate design and features quickly, reducing the time and expense associated with traditional physical product testing.

Causal insights without human bias

Replicate traditional surveys for a fraction of the time and cost to your business or category, while also bringing causal insights which traditional research methods cannot capture because of human biases.

Genuine consumer purchasing reactions

Get authentic reactions to new products, pricing changes, and market dynamics. This feedback is invaluable for businesses that rely on up-to-the-minute data for strategic decision-making.

Integrate across business functions

Our holistic approach ensures that every aspect of business strategy is aligned with up-to-date consumer data, driving more informed decision-making across various teams or brands.

  • “I wanted to better understand how consumers would change their behavior. AI personas have been a really cool case study for us.”

    —Scott M, Director, Consumer and Market Intelligence

  • “This is what we're looking for. We are asking ourselves how can we get more than qual, how can we get more of a quant understanding. Because right now, no tool is 100% accurate.”

    —Heidi K, Sr. Manager, Consumer & Market Insights Global Capabilities

  • “With The Jenny Project, we can potentially test and understand penetration drivers and pricing impacts on innovation. And can see that we could use it here, here, here.”

    —Jodi R, Sr. Manager - Growth Analytics

Book a demo to see if it’s right for your product.

There’s no commitment, pressure, or obligation.