Smarter Innovation Decisions.
From Idea to Market.
Jenny bridges the gap between innovation planning and real-world performance. Powered by predictive AI simulations, Jenny helps brands make faster, smarter product and packaging decisions—before costly commitments or one-way doors.
Clarity Across the Innovation Pipeline
Jenny gives innovation, insights, and R&D teams a single framework for confident decision-making across every stage of development. From early concept screens to packaging routes and launch readiness, Jenny helps teams see where learning is still cheap—and where choices start to lock.
Decisions you can trust.
Know what works before you commit. Jenny simulates real-world response to product, flavor, or packaging ideas—so you can move forward with data, not debate.
Insights when they matter most.
Get answers calibrated to your stage of development. Whether you’re narrowing concepts upstream or validating packaging downstream, Jenny delivers clarity matched to the cost of the next step.
Keep your team aligned.
Unify insights, innovation, and brand teams around one source of truth. Jenny visualizes the trade-offs and confidence levels behind every choice—so alignment happens before money burns.
Confidence without overspend.
Jenny replaces lengthy fieldwork with calibrated simulations built from verified behavioral data—delivering enterprise-grade confidence before irreversible spend.
Redefine How Innovation Decisions Get Made
Jenny isn’t a research shortcut — it’s a decision framework built for the realities of innovation. By simulating consumer behavior across your pipeline, Jenny shows where learning is still cheap and where choices start to lock. The result: faster alignment, fewer misallocations, and confident movement toward market without one-way door regret.
A Clearer Path from Exploration to Execution
Every innovation cycle moves from curiosity to commitment. Jenny helps teams make the right calls at each stage—by showing where learning is still cheap, where alignment matters most, and when to validate before you lock.
How One Simple Change Boosted Revenue by 7%
See how AI-driven consumer replicas are reshaping decision-making—delivering faster, smarter insights for real business success.
FAQs
Find answers to common questions about The Jenny Project and our innovative solutions.
Because every packaging, claim, or positioning choice carries cost once you print or pitch. Jenny helps you see which options are most likely to drive real consumer response—before you lock a one-way door.
Jenny complements traditional research. It gives you rapid behavioral simulations to narrow what’s worth testing before you spend on panels, focus groups, or concept qual. Think of it as de-risking before you commit dollars downstream.
Packaging routes, claims language, concept prioritization, and creative hierarchy—anywhere your team argues about what will “work.” Jenny helps you settle those debates with simulated market reality.
Every simulation is validated against real category data and past behavioral benchmarks. We don’t model intent; we model likely consumer behavior. That’s why brand, insights, and packaging teams use Jenny as an added validation layer.
Upstream teams use it to explore ideas; midstream teams use it to pressure-test packaging and claims; downstream teams use it for buyer readiness and sell-in confidence. You can start anywhere—Jenny meets you at your current stage.