Meet Jenny

Consumer Insights That Move as Fast as You Do

Forget survey panels. Jenny gives you instant feedback from synthetic customers—so you can launch, tweak, and grow with confidence.

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Why The Jenny Project?

Your Market. Your Data. Smarter Decisions—On Demand.

Jenny bridges the gap between slow, static surveys and fast, flexible decision-making. Powered by synthetic personas and generative insights, Jenny gives you the confidence to move faster, test smarter, and grow—without breaking the bank.

Decisions you can trust.

Know what works—before you launch. Tailor your strategy to real customer preferences with AI-powered insights that mimic real-world behavior.

Insights ready when you are.

Ask a question. Get answers instantly. Test concepts, messaging, pricing, or packaging—on-demand, no recruiting needed.

Keep your team ahead of the curve.

Outlearn the market. Give your team access to dynamic insights that evolve with your product, audience, and growth plans.

Top-tier research, fraction of the cost.

Enterprise-grade insights—without enterprise pricing. Jenny gives startups, agencies, and brands the power of rapid research at startup-friendly costs.

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The Jenny Advantage

Redefine the Future of Market Research

Jenny isn’t just a tool—it's your shortcut to trustworthy, actionable insights without the fraud and fatigue of traditional methods. See how Jenny helps you turn data into better, faster decisions.

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38%
of general survey data is unreliable due to panel fraud and bias.
Avoid panel fraud with Jenny’s synthetic insights.
80%
of new products fail to meet key performance indicators (KPIs)
Launch confidently with rapid, accurate testing.
70%
of new products fail due to insufficient consumer insights.
Get it right the first time with AI-powered analytics.
82%
of companies are exploring AI to improve data and insights collection.
Optimize efficiency and maximize ROI.
60%
of insights teams cite predicting consumer behavior as their top challenge.
Predict behaviors with precision using synthetic personas.
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The Foundation of Better Research

Every successful project begins with the right insights. The Jenny Project is your first step, giving you the clarity and confidence to build strategies that succeed.

Step 1: Chat with Jenny

Clearly define your goals and core audience. Jenny helps frame the critical questions, ensuring you focus on meaningful market opportunities.

Step 2: Run a Simulation

Instantly gather authentic, fraud-free insights—no traditional panels needed. Quickly understand consumer preferences, creating a strong foundation for reliable personas.

Step 3: Test Concepts

Simulate real consumer responses to concepts using dynamic synthetic personas. Uncover what resonates, identify risks early, and fine-tune ideas before they hit the market.

Step 4: Plan with Confidence

Make confident, data-driven decisions using validated insights. Whether launching products, optimizing messaging, or entering new markets—move forward quickly and strategically.

How One Simple Change Boosted Revenue by 7%

See how AI-driven consumer replicas are reshaping decision-making—delivering faster, smarter insights for real business success.

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“AI Personas across diverse demographics have been a game-changer, providing the foundation for smarter, more targeted strategies.”

Doug Kubert
Executive Creative Director & Director of Digital, C3

FAQs

Find answers to common questions about The Jenny Project and our innovative solutions.

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What is The Jenny Project?

The Jenny Project uses AI-driven personas to simulate the consumer decision making process when it comes to your brand or products. We deliver advanced analytics to help understand your target customers, optimize strategies, and drive smarter decisions that lead to growth.

How can it help?

We help you uncover what truly matters—how customers think, what markets demand, and how your products perform. Whether you're innovating, pricing, or strategizing, our AI-powered solutions provide the clarity to make decisions with confidence and speed.

Who can benefit?

Any brand looking to deepen its understanding of customers, markets, and products can benefit. Whether you're a startup, an established brand or market research agency, our tailored insights empower you to stay competitive and thrive in a fast-changing landscape.

What insights do you provide?

We deliver actionable insights on customer preferences, market trends, and competitive analysis. We typically see teams needing reliable data for upcoming product launches, concept testing before large-scale research projects or innovation testing, and general market analysis.

How to get started?

Getting started is simple. Book a demo or Visit our pricing page to check out our options. We can tailor a strategy that meets your goals and specific needs.