Meet Jenny

Your Cheat Code to Smarter Consumer Insights

No panels. No guesswork. Just on-demand, simulated market research that’s ready when you are. Discover the future of smarter decisions.

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Why The Jenny Project?

Your Market. Your Data. Faster, Smarter Decisions.

The Jenny Project bridges the gap between static data and actionable insights. With AI-driven personas and synthetic data, we empower you to move faster, think smarter, and grow confidently—without breaking the bank.

Decisions you can trust.

Reduce uncertainty with data-driven insights—tailor your strategy to exactly what your audience wants.

Insights ready when you are.

Screen ideas, validate concepts, and test assumptions in record time with on-demand analytics.

Keep your team ahead of the curve.

Use dynamic insights to drive smarter decisions and build a brand that resonates.

Top-tier research, fraction of the cost.

Powerful tools for every business size—without the hefty price tag.

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The Jenny Advantage

Redefine the Future of Market Research

Jenny isn’t just a tool—it’s the cheat code to unlocking faster insights, actionable strategies, and scalable solutions. See how you can use Jenny to transform your business.

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87%

of marketers say their biggest challenge is turning data into actionable insights.

Deliver messages that resonate with precision.

60%

of Insights teams say predicting consumer behavior is the main reason for using AI.

Accelerate research & testing with Jenny.

70%

of new products fail due to insufficient consumer insights.

Get it right the first time with AI-powered analytics.

82%

of companies are exploring AI to improve data and insights collection.

Optimize efficiency and maximize ROI.

78%

of brands struggle with high costs and low sample sizes in human panel testing.

Affordable insights, unlimited possibilities.

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The Foundation of Better Research

Every successful project begins with the right insights. The Jenny Project is your first step, giving you the clarity and confidence to build strategies that succeed.

Step 1: Chat with Jenny

Every great insight begins with a conversation. Define your goals with our AI Insights Agent, explore key market challenges, and get answers to your market research questions.

Step 2: Run a Simulation

Test ideas instantly, without waiting on traditional panels. Jenny delivers data on consumer decision-making in real time, laying the foundation for meaningful insights.

Step 3: Validate Concepts

Re-test and validate concepts to ensure your ideas resonate with the right consumers. Adapt to demographic preferences to stay aligned with market demands.

Step 4: Plan with Confidence

Leverage Jenny’s predictive analysis and insights to create strategies that align with your goals. Whether you're launching a product or refining your marketing, move forward with clarity and precision.

Take the First Step Toward Smarter Insights

Discover how The Jenny Project fits seamlessly into your workflow. Schedule a personalized demo and explore the future of market research.

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“AI panelists across diverse demographics have been a game-changer, providing the foundation for smarter, more targeted strategies.”

Doug Kubert

Executive Creative Director & Director of Digital, C3

FAQs

Find answers to common questions about The Jenny Project and our innovative solutions.

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What is The Jenny Project?

The Jenny Project uses AI-driven personas to simulate the consumer decision making process when it comes to your brand or products. We deliver advanced analytics to help understand your target customers, optimize strategies, and drive smarter decisions that lead to growth.

How can it help?

We help you uncover what truly matters—how customers think, what markets demand, and how your products perform. Whether you're innovating, pricing, or strategizing, our AI-powered solutions provide the clarity to make decisions with confidence and speed.

Who can benefit?

Any brand looking to deepen its understanding of customers, markets, and products can benefit. Whether you're a startupm an agency or an established brand, our tailored insights empower you to stay competitive and thrive in a fast-changing landscape.

What insights do you provide?

We deliver actionable insights on customer preferences, market trends, and competitive analysis. Our advanced analytics pinpoint growth opportunities, empowering you to innovate and adapt with confidence.

How to get started?

Getting started is simple. Book a demo or start a free trial to meet Jenny and explore the platform. We’ll tailor a strategy that meets your goals and turns insights into action.