Choose the right product concepts before launch.
Jenny helps teams narrow options and see which concepts hold up when tradeoffs matter. Get fast, grounded feedback to help teams commit with confidence.
Clarity at the Most Critical Moments of Innovation
Jenny gives innovation, insights, and R&D teams a shared framework for confident decision-making as options narrow and tradeoffs become real. Jenny helps teams see where learning still pays off and where choices begin to lock.
Decisions teams can trust.
Understand what holds up before commitment. Jenny evaluates product, flavor, and packaging options side by side so teams can move forward with evidence, not debate.
Insights when they matter most.
Get answers calibrated to the cost and risk of the next decision, from early narrowing through final pre-lock validation.
Keep teams aligned.
Jenny gives insights, innovation, and brand teams a shared view of trade-offs so alignment happens before decisions lock and spend accelerates.
Commit with fewer reversals.
Jenny helps teams reduce rework and misallocation by clarifying which options are worth locking before tooling, print, or production decisions are made.
Redefine How Innovation Decisions Get Made
Jenny isn’t a research shortcut. It’s a decision framework built for the realities of innovation.
As teams move from exploration toward commitment, Jenny helps them understand where learning still pays off and where choices begin to lock. The result is faster alignment, fewer misallocations, and clearer commitment before decisions become hard to reverse.
How Teams Move From Options to Commitment
As teams move from exploration to commitment, options narrow and the cost of being wrong rises. Jenny is designed to support decisions at the moments when tradeoffs matter most.
How One Simple Change Boosted Revenue by 7%
See how AI-driven consumer replicas are reshaping decision-making—delivering faster, smarter insights for real business success.
FAQs
Find answers to common questions about The Jenny Project and our innovative solutions.
Because every packaging, claim, or positioning choice carries cost once you print or pitch. Jenny helps you see which options are most likely to drive real consumer response—before you lock a one-way door.
Jenny complements traditional research. It gives you rapid behavioral simulations to narrow what’s worth testing before you spend on panels, focus groups, or concept qual. Think of it as de-risking before you commit dollars downstream.
Packaging routes, claims language, concept prioritization, and creative hierarchy—anywhere your team argues about what will “work.” Jenny helps you settle those debates with simulated market reality.
Every simulation is validated against real category data and past behavioral benchmarks. We don’t model intent; we model likely consumer behavior. That’s why brand, insights, and packaging teams use Jenny as an added validation layer.
Upstream teams use it to explore ideas; midstream teams use it to pressure-test packaging and claims; downstream teams use it for buyer readiness and sell-in confidence. You can start anywhere—Jenny meets you at your current stage.