Unbiased, actionable consumer insights that traditional research methods cannot answer.
Transformative consumer feedback at scale
The Jenny Project is a virtually represented world of AI panelists to uniquely understand human responses to stimuli before they occur in both small and large sample surveys and market tests.
Precise demographic representation
Take on diverse backgrounds and identities that precisely reflect real-world demographics across varied consumer groups to understand your customers, competition and market.
Real-time product innovation
Test consumer responses to new product concepts in a virtual environment. Iterate design and features quickly, reducing the time and expense associated with traditional physical product testing.
Causal insights without human bias
Replicate traditional surveys for a fraction of the time and cost to your business or category, while also bringing causal insights which traditional research methods cannot capture because of human biases.
Genuine consumer purchasing reactions
Get authentic reactions to new products, pricing changes, and market dynamics. This feedback is invaluable for businesses that rely on up-to-the-minute data for strategic decision-making.
Integrate across business functions
Our holistic approach ensures that every aspect of business strategy is aligned with up-to-date consumer data, driving more informed and effective decision-making across various teams or brands.
“I wanted to better understand how consumers would change their behavior. AI panelists have been a really cool case study for us.”
—Scott M, Director, Consumer and Market Intelligence
Book a demo to see if it’s right for your product.
There’s no commitment, pressure, or obligation.