Meet Jenny

Consumer Insights That Move as Fast as You Do

Jenny gives you instant feedback from an ‘always-on’ panel of synthetic customers—so you can identify target audiences, test copy & messages, and confidently bring your product to market.

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Why The Jenny Project?

Your Market. Your Data. Smarter Decisions—On Demand.

Jenny bridges the gap between slow, static surveys and fast, flexible decision-making. Powered by synthetic personas and generative insights, Jenny gives you the confidence to move faster, test smarter, and grow—without breaking the bank.

Decisions you can trust.

Know what works—before you launch. Tailor your strategy to real customer preferences with AI-powered insights that mimic real-world behavior.

Insights ready when you are.

Ask a question. Get answers instantly. Test concepts, messaging, pricing, or packaging—on-demand, no recruiting needed.

Keep your team ahead of the curve.

Outlearn the market. Give your team access to dynamic insights that evolve with your product, audience, and growth plans.

Top-tier research, fraction of the cost.

Enterprise-grade insights—without enterprise pricing. Jenny gives startups, agencies, and brands the power of rapid research at startup-friendly costs.

Trusted by DTC and CPG brands, agencies, and research firms.

The Jenny Advantage

Redefine the Future of Market Research

Jenny isn’t just a tool—it's your shortcut to trustworthy, actionable insights without the fraud and fatigue of traditional methods. See how Jenny helps you turn data into better, faster decisions.

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38%

of general survey data is unreliable due to panel fraud and bias.

Avoid panel fraud with Jenny’s synthetic insights.

80%

of new products fail to meet key performance indicators (KPIs)

Launch confidently with rapid, accurate testing.

70%

of new products fail due to insufficient consumer insights.

Get it right the first time with AI-powered analytics.

82%

of companies are exploring AI to improve data and insights collection.

Optimize efficiency and maximize ROI.

60%

of insights teams cite predicting consumer behavior as their top challenge.

Predict behaviors with precision using synthetic personas.

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The Foundation of Better Research

Every successful project begins with the right insights. The Jenny Project is your first step, giving you the clarity and confidence to build strategies that succeed.

Step 1: Define Your Audience

Set age, habits, values, regions, and custom traits—like “low-sugar seekers” or “budget-conscious snackers.” Jenny builds lifelike synthetic buyers to match your real market—fast, bias-filtered, and panel-free.

Step 2: Test Your Concept

Upload your message, product idea, or price point. Jenny runs realistic buyer simulations—replicating thousands of decision paths—without the noise, fatigue, or guesswork of traditional research.

Step 3: Get Clear Answers

Get a visual breakdown of what’s working, who it works for, and why. Then duplicate, tweak, and rerun instantly—so you can move from idea to evidence in one click.

How One Simple Change Boosted Revenue by 7%

See how AI-driven consumer replicas are reshaping decision-making—delivering faster, smarter insights for real business success.

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“AI Personas across diverse demographics have been a game-changer, providing the foundation for smarter, more targeted strategies.”

Doug Kubert

Executive Creative Director & Director of Digital, C3

FAQs

Find answers to common questions about The Jenny Project and our innovative solutions.

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How does Jenny help my business?

Jenny helps you understand what truly resonates with your audience—fast. From campaign concepts to product ideas, it gives you the clarity to make sharper decisions, strengthen your proposals, and stand out.

How is Jenny different from traditional research?

Instead of relying on slow, expensive human panels, Jenny uses AI-powered synthetic personas to simulate your ideal customers. You get rapid, cost-effective insights in minutes—not weeks—without the bias or overhead of traditional research.

Which pricing plan should I choose?

Jenny is priced by the number of simulations you run annually. Each simulation tests a single idea—like a message or concept. Most teams run 5–10 per study, and our most popular plan covers around 25 simulations per month.

Explore pricing or book a demo and we’ll help you choose the right fit.

How fast will I see results?

Most insights are ready in under 15 minutes. That means you can test, iterate, and move forward—all in the time it used to take to brief a research firm.

How do I get started?

Just hit the Get Started button on our pricing page to pay via Stripe and get instant access to Jenny. You’ll be up and running in minutes—with your first insights ready shortly after.